Sweden’s Kappahl launches new collection made with recycled materials

Kappahl has launched a new collection that features Circulose, material made from discarded textiles, and using cutting-edge technologies developed by researchers at KTH Royal Institute of Technology. Kappahl, based in Sweden, is committed to offering responsible fashion that feels right for the wearer. KTH is a public research university in Stockholm.

Kappahl’s sustainability sights are set high; by 2025 all materials are to be more sustainably produced, a figure that is currently 70 per cent. Now the fashion brand is challenging traditional means of production, with the launch of a spring collection that puts recycled materials in the spotlight. Since 2019, Kappahl has been a partner in Re:newcell, supporting the accelerated development of new technologies for sustainable processes. The decision to take an active role in Re:newcell’s development is just one aspect of Kappahl’s commitment to achieving its ambitious sustainability targets and testing new innovative production technologies, Kappahl said in a media statement.

Re:newcell has developed a process for the chemical recycling of textiles. The company formed through a project at KTH, which resulted in the production of Circulose, a natural material created entirely from recycled textiles from used cotton. This new material gives companies the possibility to reduce their environmental footprint from textile waste. Kappahl has been a part owner of Re:newcell since 2019, Kappahl said.

Kappahl’s collection is launching in a limited run, made of 50 per cent Circulose. The remaining 50 per cent consists of viscose produced from cellulose from FSC-certified forests. The garments’ trend prints are hand-drawn, and easy to pair with the collection’s single-colour items. The collection will be launched for the brands Kappahl woman and XLNT, and is available in sizes XS-XXXL, according to Kappahl.

“Innovative technologies allow us to develop our business model and also recycle textiles that have been in circulation. A material like Circulose gives us an opportunity to transition to a sustainable process from the design phase, and meet our customers’ high demands when it comes to both style and sustainability,” Lina Nyqvist, sustainability manager business unit at Kappahl said in a statement.

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