A keen advocate to transform nonwovens industry with greater transparency and sustainability measures, Lenzing’s Veocel brand has introduced industry’s first carbon neutral Veocel branded fibres. The new offering for Lyocell fibres will enable Veocel to support nonwoven industry partners and product brands to reduce climate impact with a net-zero footprint. As a brand that has been dedicated to offering products based on renewable material wood, derived from sustainably managed forests, Veocel is leading by example, making significant strides in achieving new certification standards and now also reinforcing Lenzing’s commitments to carbon neutrality. “At Lenzing, we are very proud of the progress we have been making to address climate change,” Robert van de Kerkhof, member of the board of Lenzing, said in a press release. “The new carbon neutral Veocel Lyocell fibres will play a big role in contributing to our goal to become a net-zero company by 2050. At Lenzing, we understand that caring for the environment isn’t just good business, but good for the business. That is why we are becoming even more dedicated to effecting real change to the industry as we come out of the COVID-19 pandemic, and embrace climate protection through our zero carbon commitments and ongoing innovations.” As of June 2021, Veocel Lyocell fibres are available as certified CarbonNeutral products with a carbon footprint reduced to net-zero according to The CarbonNeutral Protocol. Achieving certified carbon neutrality was the result of Lenzing’s ambitious carbon reduction efforts over the last years and the collaboration with Natural Capital Partners, a recognized global leader in the design, development and delivery of corporate climate action programmes. Together it was possible to reduce carbon emissions to net-zero through a mix of higher production efficiencies, use of renewable energy sources, low-carbon materials and the dedicated support of an external nature-based carbon removal project. These Veocel branded fibres reinforce Lenzing’s commitment to the Science Based Targets initiative around reduction of total global carbon emissions, a quest driven by the UN Paris Agreement. “The first step in taking action, is understanding the problem at hand,” Jürgen Eizinger, vice president of global management nonwovens at Lenzing said. “The Veocel brand is committed to making the shift to carbon neutrality an ongoing effort. Emission from raw materials is often the biggest part of a product or corporate footprint. To reduce these indirect emissions, a company can either avoid such a material or depends on its value chain to deliver new climate friendly solutions. With our new offer of carbon neutral Veocel Lyocell fibres, we can certainly help our partners and customers reduce their emission impact.” According to Lenzing, consumers are holding their brands to higher standards when it comes to carbon neutrality and climate friendly products. As an ingredient brand, Veocel is committed to guiding and partnering with retailers, brands and the nonwoven industry toward improving the carbon footprint and environmental impact of raw materials and products. Materials and goods produced with Veocel Lyocell fibres certified as CarbonNeutral products will benefit from a specially developed Veocel “climate care” logo. The Veocel “climate care” initiative signifies Lenzing’s commitment to offer climate friendly solutions to limit global warming, reduce its carbon footprint and engage with partners along the supply chain to provide more sustainable nonwovens solutions. “With the newly minted Veocel ‘climate care’ logo, we hope to build a connection between brands and consumers. When consumers see products with the ‘climate care’ logo on the packaging, they will be able to recognise that the product is made of Veocel Lyocell fibres which have a neutral impact on our climate. This will not only give them confidence about making more informed, eco-conscious purchase decisions, but also reassure that they are taking a proactive step to tackle climate change,” Eizinger said.