Dickies partners Cordura Brand on women’s performance workwear

Cordura Brand and global workwear brand Dickies have joined forces to introduce a new performance workwear collection for tradeswomen, featuring products designed to provide all-day warmth, comfort and unrestricted movement. Initially launching with eight new products for winter 2020-21, the full range is available exclusively online at dickiesworkwear.com. The women’s universal flex trousers, a version of the brand’s popular universal flex trouser designed specifically for women, incorporates Dickies’ flex fabric, and also features hardwearing Cordura brand fabric reinforcement in high wear areas such as the knee, for added durability. Also launching are women’s performance workwear leggings providing maximum comfort and maximise range of motion. The Cordura fabric knee and rear patches are enhanced with a DWR trim to provide extra integrity and protection to these sturdy leggings. “Since 1922, Dickies Workwear has been clothing tradespeople in some of the world’s harshest working environments and today, the creation of durable, hard wearing clothing continues to be our priority,” Simon Stroud, marketing director at Dickies Workwear, said in a press release. “We’re always looking at how we can make the most of the latest fabric technology available and Cordura fabric has stood out for its ability to offer extra defence against wear and tear, particularly in areas such as elbow panels and knees, helping our clothing to last longer,” Stroud added. “The new Dickies women’s universal flex trouser benefits from Cordura reinforcement in high wear areas for added durability. We know there’s a lack of suitable workwear options for tradeswomen and we’re keen to do our part to address this.” “We’re excited to be launching a new range of clothing that helps to meet this demand and offers women in the trades new high quality, durable items that will support them no matter how hard, cold or dirty the work,” Stroud concluded in the release.


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