By 2025, Puma aims to make nine out of ten products with more sustainable materials, as the sportswear firm aims to make a positive environmental impact across its product range. In 2020, Puma achieved a milestone by sourcing 100 per cent of the core materials used in apparel and accessories, such as down, viscose and cotton, and other sustainable sources.
Above 97 per cent of other materials such as leather, polyester and cardboard also came from certified sources in 2020. This means that five out of ten Puma products were made from more sustainable materials last year. By opting for such materials, Puma reduces the amount of water and chemicals used in the production process compared to conventional materials. As a next step, Puma will increase the amount of recycled materials in its apparel and accessories products and by 2025, 75 per cent of the polyester used in these Puma products will be from recycled sources. As part of this commitment, the company has joined the ‘Recycled Polyester Challenge’ by global non-profit organisation, Textile Exchange, the company said in a media statement.
After establishing its first sustainability strategy more than 20 years ago, Puma has set up a comprehensive list of targets, the 10FOR25, which seeks to make the company as a whole and its products more sustainable. The targets include commitments on topics such as climate, human rights, biodiversity and circularity, Puma said.
In 2021, Puma also launched several collections with a specific sustainability focus. Puma sought to rethink waste with the ReGen collection, which is made from Puma’s own waste material and other recycled materials: leather off-cuts, cotton off-cuts, and polyester made from recycled plastic. The Exhale collection, which was made together with model and climate activist Cara Delevingne, uses recycled polyester and offsets the carbon footprint, according to Puma.
The products of the First Mile collection, first introduced in 2020, use sustainable yarn made from recycled plastic. Through the recycling process, First Mile also creates jobs and strengthens micro-economies in Taiwan, Haiti, and Honduras. With these collections, as well as other ranges made from organic, recycled or vegan materials, Puma shows its engagement to offer products made sustainably.
“In our sustainability strategy, we focus on making the largest possible positive impact, so our customers know that by buying a Puma product, they buy a sustainably sourced product. We will continue to push hard to live up to our mission statement of being ‘Forever Better’,” Stefan Seidel, head of corporate sustainability at Puma said.