The H&M Group of Sweden recently said it is working together with its colleagues in China to do everything it can to manage the current challenges and find a way forward as the country is one of its key markets and its long-term commitment to the country remains strong. “We want to be a responsible buyer, in China and elsewhere, and are now building forward-looking strategies and actively working on next steps with regards to material sourcing,” it said.
“Being at the forefront of innovation and technology, China will clearly continue to play an important role in further developing the entire industry. We are proud our suppliers are being part of that development and we want to continue contributing to driving progress together with our partners and stakeholders in the country,” it said in a statement.
“Together with all relevant stakeholders, we want to collaborate to be part of the solution and jointly build a more sustainable fashion industry…. We are dedicated to regaining the trust and confidence of our customers, colleagues, and business partners in China.” it added.
Calls for a boycott of H&M and other Western brands went out across Chinese social media recently as human rights campaigns over alleged atrocities on Muslim minorities in Xinxiang clashed with cotton sourcing and geopolitics.