Naveena Denim NDL’s hemp and Dyneema blend becomes the attraction at A+A trade fair

Naveena Denim “NDL” presents its durable and sustainable collection at A+A in the Dusseldorf trade fair. A+A in Dusseldorf is an international trade fair and congress dedicated to safety, security, and health at work. It is considered the must-visit platform for occupational safety, personal protection, and risk prevention. A+A 2021 is taking place at Messe Dusseldorf between the 26th and the 29th of October. Nearly 2000 exhibitors and over 67,000 visitors are participating in the event.

DSM extended its Premium Manufacturing Partnership (PMP) to build the ideal jean that could be lightweight yet more comfortable without compromising on strength and durability. NDL became the first denim factory to produce hemp and Dyneema blended workwear denim. With the Dyneema fiber being 15 times stronger than steel at the same weight, NDL offers two separate product segments, one focused on durable denim for lifestyle and fashion workwear, the second segment is more of a high-performance highly protection wears for motorbikers which have high abrasion resistance, durability, and tear-strength.

Established in circa 2006, in the city of Lahore, Pakistan, as a vertical facility with a state-of-the-art production unit, Naveena Denim Ltd. specializes in the manufacturing of premium yarn and denim fabrics – with a passion that has remained unique since its inception, for every single thread that has been stitched amidst our unified vision for the future.


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