Amazon partners with Startup India to boost e-com exports

Amazon recently launched the Amazon Global Selling Propel (AGSP) initiative to offer dedicated support to emerging Indian brands and start-ups to reach customers worldwide. It partnered with the government’s Startup India campaign to launch an accelerator programme to help early-stage start-ups in the consumer products space to launch in international markets.

The aim is to create global brands from India through AGSP.

“With Amazon Global Selling we will continue to make exports simple and accessible to businesses of all sizes and fulfil our commitment of enabling $10 billion in e-commerce exports from India by 2025,” Amit Agarwal, global senior vice president and country head of Amazon India, said.

As part of the Startup Accelerator, Amazon has constituted a mentorship board comprising company leaders from India and across the world. These also include venture capitalists and senior leaders from Startup India and Invest India who will engage with emerging brands.

They would provide tailored resources and one-on-one mentorship on the global demand patterns. They would also provide insights into building successful exports business through e-commerce.

The accelerator programme will provide start-ups with an opportunity to showcase their business proposition to partner venture capital firms—Sequoia Capital India and Fireside Ventures. The start-ups would also get a chance to receive a total equity-free grant of $50,000 from Amazon.

Deepak Bagla, managing director and chief executive of Invest India said the adoption of technology and digital transformation has paved the way for India to be at the forefront of innovation.

Amazon will also host open virtual mentorship sessions. These are focused on peer learning by inviting veteran entrepreneurs and members from its mentorship board for startups, to network and learn from their existing ecosystem.


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