Messe Frankfurt France offers unique business solution

As February 2021 shows stands cancelled, Messe Frankfurt France is offering a unique solution to fashion players enabling them to work together, build collections and exhibit their know-how. Buyers at Texworld Evolution (February 1-5) will be offered a digital tool to allow direct contact with manufacturers for requesting samples or quotations.  

Texworld Evolution Paris – Le Showroom will allow buyers and designers to explore offers from a selected number of exhibitors from Apparel Sourcing, Avantex, Leatherworld and Texworld Paris.  

Upon invitation at the time slot of their choice, visitors will have direct access, in optimal conditions of comfort and security, to the textile and clothing collections arranged around two main areas: a trend forum imagined by the artistic directors of Texworld Evolution Paris, Louis Gérin and Grégory Lamaud, will offer to the buyers a creative inspiration book elaborated around a selection of textile and clothing samples that will become the fashion of spring-summer 2022; and a library will unveil, by categories, a precise selection of several thousands of fabrics samples and finished goods to be discovered in specially designed areas that will facilitate the professionals’ journey.  

Le Showroom is therefore an innovative response to ensure that this essential connection between the international garment industry and textile and clothing buyers is maintained, and to prepare for the July 2021 trade shows.  

“Le Showroom is the first international professional textile event to be held in Paris within a year and offers a new way of organising fashion sourcing,” Frédéric Bougeard, president of Messe Frankfurt France, said in a press release. “I am pleased that my team was able to draw on their experience to develop an elegant solution to meet the expectations of clients at this unique time. It completes the digital sourcing platform developed with our partner Foursource, as a support for exchange between two physical editions of our trade shows. It is crucial to offer our visitors an access, even limited, to the global offer.”


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