From February 1-5, more than 500 international companies will showcase new products and innovations at world’s leading trade fair for sports, ISPO Munich Online. In addition, the digital conference programme with around 80 lectures and panel discussions and over 100 workshops will provide valuable insights for retailers and the sports and outdoor industry. On all days of the event, consumers have the opportunity to follow topic-specific sessions in free public streams. In just a few days, the first digital edition of ISPO Munich will start with the motto “Sport is stronger”. For one week, decision-makers from the international sports industry will exchange ideas and discuss important aspects around the main topics of health, sustainability and creativity. Among the companies registered are Adidas Terrex, Gore-Tex, icebreaker, Mammut, myclimate and unzer which will be represented with their own brandrooms in the expo area during the first week of February. There, the brands present their novelties and products by means of pictures, presentations and videos. At the same time, participants are able to make direct personal contact with the companies via the brandroom. How does digitalisation help to make retail fit for the future? What is industry doing to achieve the UN’s Social Development Goals (SDGs)? What socio-political relevance do sports offerings have in the pandemic? Answers to these and many other questions are provided by the ISPO Munich Online Conference. In about 80 presentations and panel discussions as well as more than 100 workshops and master classes, representatives from different industries will discuss solutions, opportunities and visions. The general conference language will be English, individual programme items will be held in German. In addition to the trade visitors, end consumers will also be given the opportunity to participate digitally in ISPO Munich for the first time this year. The Public Streams offer free sessions on various topics every evening. These range from film screenings of the European Outdoor Film Tour and the Freeride Film Festival to workouts with Blackroll, Peloton and Technogym, to the “Sustainability & Safety Talk” with ABS and PYUA. In order to promote the feeling of an on-site industry meeting place and networking even in a virtual setting, Messe München supports the participating companies. “Regardless of whether online or on-site, the appropriate visitors are crucial for a successful event. With our digital invitation tool, we offer all exhibitors and partners the free opportunity to invite their most important contacts in a straightforward manner. Thus, we ensure that international traders and stakeholders will visit the virtual format,” Dr Jeanette Friedrich, Global ISPO group director, said in a press release. The invitation tool allows exhibitors to provide customers and partners with unlimited free tickets to the Expo Area. “We’re really looking forward to meeting all our partners, colleagues and friends in the industry again, at least digitally, and moving forward together,” Friedrich concluded.