The success of the Virtual TEXPO organized by the Trade Development Authority of Pakistan (TDAP)

Due to the COVID-19 pandemic, the Trade Development Authority of Pakistan (TDAP) organized a virtual TEXPO to promote Pakistan’s textile market. Virtual TEXPO was held from 1st February to 5th. The initiative was also supported by the leading textile exporters, including Gul Ahmed, Interloop, Lucky Textile Mills, Chen One, Soorty Enterprises, Masood Textiles and Bari Textile Mills.

Virtual TEXPO is the Ministry of Commerce’s initiative, organized by Pegasus Consultancy to facilitate exporters and manufacturers to reach traditional and potential export markets for Pakistani textile products. The event went successful, and it was the first-ever such initiative on the government level to arrange a virtual exhibition for the most crucial sector of the country’s exports.

Aamer Khanzada, Managing Director of Pegasus Consultancy, said, “Previously, TEXPO events were held physically in 2016 and 2019. Due to the pandemic and the resultant limitations on physical events, TDAP took the mammoth step of digitizing this prestigious and largest display for textile products for the international community. A total of 57 companies from high-end fashion apparel, ready-made garments, home textiles, fabrics and pandemic-relevant products like personal protective equipment: masks and face coverings were exhibited virtually in TEXPO.”

The marvelous input from the globe indicates that such events could boost Pakistan’s textile industry and its potential could fully be conveyed globally.

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