German apparel company Adidas & Peloton to launch new SS21 collection

Adidas and Peloton are set to launch the new SS21 collection, a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzo´n and Cody Rigsby. Peloton is an American exercise equipment and media company. Adidas is a German company that designs and manufactures shoes, clothing, and accessories.

The Peloton instructors were involved in the design process to help develop a co-creation model. Together, the teams worked to produce styles and fits rooted in inclusivity and crafted with quality performance technology for high energy workouts, plus comfort for relaxed recovery days. The collection marks Peloton’s first-ever instructor-designed global-level collaboration, according to Adidas.

The colourful line of apparel sits at the intersection of performance and vibrancy with nods to a 90’s attitude, featuring bold, neon hues such as ‘Screaming Pink’, and inspirational text graphics. And as equally important to both brands, the collection includes a range of sizing from XS-2X and designs spanning men’s, women’s, and unisex styles, Adidas said.

The launch will also include a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18, 2021, as well as a live class celebrating the collection drop on March 25, 2021, according to a media statement by Adidas.

On March 18, 2021, to uniquely engage with the global fitness community, Adidas will host the exclusive Creators Club content, featuring a Creators Club members raffle. Members who sign-up will be entered to win select apparel from the collection and a 1:1 virtual styling session with Ally Love or Cody Rigsby, with winners selected on March 25, 2021. The 11-piece collection will include tanks, tights, shorts, hoodies, tees, crewnecks, sports bras, and joggers available from $30-$85.

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