Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets, has announced the launch of its inaugural Sustainability Report in Southeast Asia. The report highlights the progress achieved by Zalora, against its sustainability targets while also outlining the challenges that have been faced in the last year. As part of GFG’s 2022 sustainability targets and Zalora’s sustainability roadmap established in 2020, Zalora has progressively introduced concrete measures to drive its People and Planet Positive agenda. This includes involving all stakeholders in the fashion ecosystem, from customers, brands and suppliers to Zalora’s own employees, across four key sustainability pillars – environmental footprint, sustainable consumption, ethical sourcing, and responsible workplace and community engagement. ZALORA’s key milestones since the establishment of its Sustainability Strategy in 2020 include: the introduction of Earth Edit – its sustainable shopping edit with carefully defined sustainable criteria, which already includes 5 per cent of Zalora’s retail branded portfolio; the release of its first sustainable capsule collection in collaboration with Tencel fibre, under the Zalora Basics Label; an extensive range of Pre-Loved fashion luxury items, offered via a partnership with luxury marketplace reseller, StyleTribute; and significant reduction in the impact of its own operations, including diverting 86 per cent of fulfilment centre waste from landfills (mainly through recycling) and sourcing 68 per cent of its delivery and internal packaging from sustainable materials. “Sustainability is a core value for us, and to ensure that our work has a meaningful impact, we have aligned our efforts with five key principles – focusing on Zalora’s direct impacts before looking at the wider sphere in which we operate; understanding where we can make the greatest difference; facing Zalora’s biggest challenges head on and setting high targets; regularly testing progress against the strategy and revising the plan where necessary; and committing to transparency and regular reporting,” Gunjan Soni, CEO, ZALORA Group, said in a press release. The significant progress made by Zalora in its sustainability agenda form part of GFG’s journey in achieving the ambitious 2022 targets set out in its People and Planet Positive Report. “With over a billion potential customers across our footprint and more than half in Southeast Asia, we are uniquely placed to drive adoption of sustainable practices in growth markets, where sustainability is often not yet a front-of-mind concern. We recognise our responsibility and our potential to scale both our sustainability agenda and our positive impact. The progress made by Zalora since the establishment of its Sustainability Strategy in 2020 brings us closer to realising this potential,” Patrick Schmidt, co-CEO of GFG, said.