Premiere Vision Paris digital edition ends successfully

The digital edition of Première Vision Paris, which was held from February 15-19, 2021, helped the creative fashion industry conceive its next collections despite the difficult Covid-19 health context, helping it prepare for the recovery expected to begin sometime in 2021. Premiere Vision is a global event for fashion professionals from all over the world.

Première Vision also launched its new unique website, which will be rolled out in several stages over the course of 2021, and which will bring together all of its shows and its marketplace. With more than 35,000 connections from international visitors from 110 countries, the digital show allowed the industry to come together on a unique digital platform to develop its activities, interact, get inspired and create the spring-summer 22 collections, Première Vision said.

Over 50,000 products were presented in more than 1,560 e-shops. A programme of 13 digital talks to decode the season’s trends, with fashion seminars, addressed the sector’s challenges, with conferences on eco-responsibility, global sourcing, and so on. More efficient customer/supplier link-up tools were provided to improve direct contact and remote business interactions, including the launch of video conferencing appointments via the video-call features of WhatsApp and Facebook Messenger, to personalise meetings and facilitate the presentation of material collections, according to Première Vision.

Nearly 175,000 product pages were viewed (compared to 138,000 in September 2020), 460,000 page views were recorded (compared to 377,000 in September 2020), and a visit time of more than 20 minutes was noted (compared to 10 minutes in September 2020). With its digital event, Première Vision Paris is responding to the increasing digitalisation of the fashion industry, which is seeking new models to cope with the current crisis and the evolution of its industry, Première Vision said in a media statement.

Première Vision confirms the relevance of its future omni-channel strategy strengthening the synergies between its physical and digital events. The physical event, Première Vision Paris, is a lively, inspiring event vital to the creative process and to a sensory engagement with the season’s new materials, as well as a catalyst for the in-person meetings essential to developing and solidifying client/supplier relationships. An online event on its marketplace, the digital show, is an indispensable way to promote the visibility of the exhibitors’ offer to a broader target of international buyers during and beyond the actual show dates.

International visitors from 110 countries took part in the event, which included France, UK, Italy, USA, Spain, Turkey, Germany, Portugal, Netherlands, and South Korea. The event hosted around 1,560 e-shops, more than 50,000 referenced products, and more than eight product and business sectors, which included fabrics, leather, accessories, yarns, denim, smart creation, designs, and manufacturing.


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