The East Coast of the United States’ premier sourcing event is opening its summer edition with a new sourcing concept in a brand new location, at the Starrett-Lehigh Building. The 2021 summer edition of the New York textiles shows, Texworld New York City, Apparel Sourcing New York City, and Home Textiles Sourcing will be held from July 20-22, 2021.
The three day event will immerse fabric buyers, designers, and textile professionals into a dynamic environment of sourcing, learning, and networking. Acknowledging that a great deal of the international manufacturers are still facing challenges surrounding travel restrictions during these uncertain times led to the launch of the Sourcing Showroom. This innovative exhibition concept offers exhibitors the ability to showcase their textiles and finished goods without physically being present at the event. Buyers can return to sourcing, experiencing the latest fabrics, colours and trends, in-person, while still afforded the ability to communicate with participating exhibitors across the virtual platform through one-on-one chat capabilities, according to a press release by Messe Frankfurt.
Curated by New York-based trend agency, the Doneger group, the Sourcing Showroom will be transformed into a modern gallery of textiles and finished apparel, highlighting the Autumn/Winter 20/22 trends. With textile and apparel experts on-hand, visitors will explore thousands of fabrics, apparel and accessories from global suppliers in more than 25+ countries, including India, Pakistan, Turkey, China, Portugal, Taiwan, Korea, and more. Each textile will be equipped with a QR code directly linking the buyer to the exhibitor’s virtual space where an immediate conversation can be made with the supplier and a more detailed list of product information can be found, Messe Frankfurt said.
The incomparable educational programmes, the Lenzing seminar series, and textile talks will remain an integral part of the show, as well as the highly regarded trend session with Kai Chow of the Doneger group. In an effort to support buyers and ensure a positive experience for both the in-person and virtual platforms, the education will be streamed live at the Starrett-Lehigh Building during show hours.
“Continuing to evolve, we see the Sourcing Showroom as a bridge between the virtual platform and the fully physical event and look forward to introducing it at the Starrett-Lehigh building. It’s been a challenging year for all of us in the textile sourcing arena, but through it all, our events have consistently been able to create opportunities for international suppliers to remain connected to their customers and we look forward to another successful venture this summer,” Jennifer Bacon, show director, fashion & apparel, Messe Frankfurt said in a statement.
“Remaining agile has always been an asset for Messe Frankfurt, and utilising this skill allows us to elevate our platforms to serve a global audience. We are pleased with the introduction of the new concept and the response from the industry and will continue to build bridges in supporting the textile community as we move forward together in business around the world,” Konstantin von Vieregge, president and CEO, Messe Frankfurt said.